It’s a strange situation though foreseeable situation when consumer products that seem not to have been placed for pay into sitcom scripts nonetheless acquire the anti-aura of having been worked into the plot because of a marketing deal. Whether or not it is true, I guess that marks the end of another branding strategy. I am excited about the iPad & will probably break down and buy one!” Also worth noting: On Twitter, actor Jesse Tyler Ferguson, who plays Mitchell on the show, said “I will say that no ‘Product’ has been ‘Placed’ in my itchy little palm. ![]() And two people familiar with the situation reiterate that notion, telling us Apple and the studio that produces “Modern Family” - News Corp’s 20th Century Fox - collaborated on its hard-to-miss cameo. ![]() You can see why, especially when you consider how much ABC might have gotten if it had charged for all the iPad play.Īpple has been telling other media outlets it paid nothing for “Family’s” bumbling Phil Dunphy character to spend the better part of the program yearning for a new Apple iPad (due out this Saturday) and even stroking the machine wistfully at show’s end. ![]() ![]() NEW YORK () - Apple may not have paid for its new and much-ballyhooed iPad device to be woven into a main storyline in last night’s showing of “Modern Family” on ABC, but everyone is acting as if they did.
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